Five Branding Strategies from Liberace: He’s Back as Muse The iconic pianist was featured on the front page of the Wall Street Journal this week as muse to classical pianist and hip-hop artist, Chloe Flower. She is channeling Liberace with her flourishes and eye-sparkling outfits, even borrowing one of her
What is a billionaire's biggest competitor? Rick Caruso and Judy Jernudd If you were asked, "What is your biggest competitor?" How would you answer? Rick Caruso, premiere developer of open-air malls, including The Grove, The Americana and most recently the Palisades Village, asked himself this question during a
“The 'Likability' Trap?" No Way! Did you read Sunday's New York Times opinion piece headlined “The 'Likability' Trap: It was invented by men for men. Guess who benefits?” Not so fast, I disagree. Likability is an opportunity for every gender to embrace. Opinion writer, Claire Bond Potter, asserts her belief
What Is the Most Underused Costly Communication Skill? "My sales team and the support staff are not getting along, can you help us with this issue? We are losing production and it is costing both time and money," said the CEO of a small boutique staffing firm. The Jernudd Company
Are Your Employees Empowered? You can't make this story up. Our office went offsite today to celebrate the new year at one of my favorite restaurants in Beverly Hills. As usual, we ordered too much food. The waiter volunteered to box the leftovers to take back to the office. I
Are You in the 8% Club? Are you one of the 40-45% of Americans who starts the New Year with resolutions? January is the optimum month to move forward with new goals, develop positive habits and make significant changes, right? Here's a more revealing question, would you like to be
From a Need to an Entrepreneurial Empire What does Zumba Fitness, shaving and baby products have in common? Inc. Magazine's iCONICLA event in September featured motivational entrepreneurs' stories of success that grew of need, desire and convenience. Michael Dubin took the mundane nuance of leaving home to go out to
